Brand Identity
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Brand Identity ✶
Seventeen Snapchat
Seventeen Snapchat is a digital extension of Seventeen Magazine that uses the Snapchat platform to produce daily publications aimed at young teens. My task was to establish the visual language of this branch, utilizing vibrant colors and bold typefaces to create a fun and exciting user experience.
Brand Identity
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Brand Identity ✶
COlors
Seventeen Snapchat’s palette is bright and full of life. This 6-color selection keeps the brand looking fresh and visually appealing across a wide variety of content. The goal is the keep its young audience engaged on a daily basis.
#F7BFFB
#4FC9D0
#C9A8FB
#67ADFB
#F27ECF
#F5A846
FOnts
A fun set of digital fonts —GT Walsheim and Playfair helps bring a wide variety of articles to life. GT Walsheim does most of the heavy lifting due to its large family and friendly nature but Playfair comes in handy for visual contrast and serious subject matter.
GT Walsheim
Playfair
Choose your own adventure
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Choose your own adventure ✶
Riverdale
Snapchat’s improvements to the platform eventually led to “Choose Your Own Adventure” type games where users could interact with the story. This one, based on the CW show, Riverdale, allowed users to build there own stories by responding to polls, answering trivia, and taking screenshots to catch clues.
Trivia Quiz
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Trivia Quiz ✶
MEAN Girls
Trivia quizzes quickly became popular with Seventeen readers, and this was the quiz that started it all. Using a “Tap for Answer” method, users were able to quiz themselves and reveal the answer on the next slide. Once they reached the end, Snapchat encouraged users to rank and share their results with friends.
Sponsored Quiz
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Sponsored Quiz ✶
Disney Princess
The most popular quiz by far, Seventeen’s “Disney Princess” trivia quiz ended it’s run with 8.1 million views. Readers are guided through the series by Tinkerbell who encourages users to tap to “reveal” the answer. Once they reached the end in-app builds through Snapchat allowed users to tally up their points and share their results with friends.
Community
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Community ✶
Share with Bestie
Each “edition” features a series of games, quizzes, and shares that create a more interactive experience with the platform. These series of breaks from larger stories maintained audience retention and kept readers coming back for more fun content to share.
Credits
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Credits ✶
📂 MOTION DESIGN
↳ Hayeon Kim
↳ Ray Ting Liang
📂 COPY
↳ Stacey Grant