Social Media
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Social Media ✶
Black Excellence Month
↳ FOR COSMOPOLITAN MAGAZINE
Black Excellence Month is a series of collage portraits created to support Cosmopolitan’s celebration of black women in entertainment. This series ran as part of the brand’s Black History Month campaign and spanned across multiple social media channels.
Social Media
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Social Media ✶
BRand Positioning
Each collage was accompanied by empowering quotes that highlight the cultural impact and inspiration of black actresses and musicians. The use of inspirational photos, bright colors and glittering details allowed these posts to shine brightly in a sea of somber competition.
These posts had high engagement, averaging 250k likes and over 300 comments per post.
Credits
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Credits ✶
📂 ART DIRECTION
↳ Katja Cho
↳ Amy Odell
📂 COPY
↳ Carina Hsieh