Brand Identity

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Brand Identity ✶

NFLUX Magazine

NFLUX is a spirituality and lifestyle publication aimed at BIPOC who identify with astrology and tarot as tools for self empowerment. Each issue saw massive collaboration with a wide variety of astrologers, writers, and artists to create visually compelling profiles, monthly horoscopes, and seasonal insights.

Brand Identity

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Brand Identity ✶

COlors

In an effort to avoid the muted tones that is typically seen in esoteric content, NFLUX’s color palette is bold, lively and liberally used throughout each issue.

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FOnts

Tongari Black is a funky take on a classic serif, evoking astrology’s storied past as a scholarly pursuit. And the modern feel of Apercu Pro speaks to NFLUX’s brand ethos of bring astrology into the future.

Tongari Black

Apercu Pro